El Centro's favorite full-service beauty salon -- delivering stunning color, cuts, and care to the Imperial Valley for over a decade.
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Satisfaction Guarantee
Style's & Smiles Beauty Salon is El Centro's trusted destination for expert hair, skin, and nail care. Our talented stylists bring big-city techniques to the Imperial Valley, giving every client a luxurious, confidence-boosting experience close to home.
From precision cuts to show-stopping blowouts, our stylists craft a look that flatters your face shape and fits your lifestyle. Whether you want something classic or totally fresh, we'll make it happen.
Get a quote →Vibrant balayage, rich all-over color, or subtle sun-kissed highlights -- we use premium color lines to protect your hair while delivering breathtaking results. Our colorists stay current with the latest trends so your look never falls behind.
Get a quote →Treat yourself to a relaxing mani-pedi using top-quality polishes and nourishing treatments that leave your hands and feet looking picture-perfect. Gel, acrylic, or classic -- we do it all with precision and care.
Get a quote →Our customized facials cleanse, exfoliate, and hydrate your skin using professional-grade products suited to your unique skin type. Walk in feeling tired, walk out absolutely radiant.
Get a quote →Tame frizz and restore silky-smooth texture with our professional keratin treatments, perfect for the hot, dry Imperial Valley climate. Results last for months, saving you time every single morning.
Get a quote →Your most important moments deserve flawless beauty -- our bridal team specializes in elegant updos, long-lasting makeup, and full-party packages that keep everyone looking stunning all day. Book early; our special-occasion slots fill fast.
Get a quote →Free estimates · Upfront pricing · No surprises
No surprises, no pressure — just honest work from professionals who respect your time.
Tell us what you need. We'll give you a straight estimate — no pressure, no runaround.
A licensed professional arrives ready to work. No waiting windows, no surprises.
We don't leave until you're satisfied. Every job is backed by our workmanship guarantee.
Real people answer — no voicemail
Maria Elena Reyes
Founder & Lead Beauty Specialist
Style's & Smiles Beauty Salon was born out of a simple belief: every woman -- and every man -- in the Imperial Valley deserves salon-quality beauty services without having to drive hours to find them. Owner and lead stylist Maria Elena Reyes grew up right here in El Centro, watching her mother transform neighbors' confidence from a tiny home salon. Inspired by that legacy, Maria trained at top cosmetology schools in San Diego before returning home to open Style's & Smiles in 2012, planting her flag on N Imperial Ave and never looking back.
Over the past twelve years, Maria and her hand-picked team of licensed cosmetologists and estheticians have built a reputation as the Imperial Valley's go-to beauty destination. Every stylist on the floor holds a California state cosmetology license and completes continuing education every year, keeping their skills sharp and their techniques current. We've served brides on their wedding mornings, teenagers heading to prom, and working professionals who simply need to feel polished and put-together before a big meeting.
At Style's & Smiles, we believe beauty is personal. We take time during every consultation to listen -- really listen -- to what you want and what'll work best for your hair type, skin tone, and daily routine. No cookie-cutter services, no rushing you out the door. Just genuine, thoughtful care from people who love what they do and love this community. When you leave our chair, we want you smiling so wide that everyone around you notices.
I've been coming to Style's & Smiles for three years and I can't imagine going anywhere else. Maria knows exactly what my hair needs and always knocks it out of the park. The salon is clean, welcoming, and the whole staff makes you feel like family.
Daniela R.
El Centro, CA
They did my hair and makeup for my wedding and I cried happy tears when I saw myself in the mirror. The whole bridal party looked absolutely gorgeous and everyone's style lasted all day and into the night. Worth every single penny -- book them for your big day!
Leticia M.
Calexico, CA
I drove over from Brawley because a friend wouldn't stop raving about this place, and wow -- she was right. The balayage I got is stunning and the keratin treatment has completely changed my morning routine. I'm already booked for my next appointment.
Sandra V.
Brawley, CA
No voicemails, no runarounds. A real person picks up and gets you scheduled — same day.
Licensed · Insured · California State Board Certified