Locally owned and operated by Maria Elena Reyes — built on honest work and your trust.
Maria Elena Reyes
Founder & Lead Beauty Specialist
Style's & Smiles Beauty Salon was born out of a simple belief: every woman -- and every man -- in the Imperial Valley deserves salon-quality beauty services without having to drive hours to find them. Owner and lead stylist Maria Elena Reyes grew up right here in El Centro, watching her mother transform neighbors' confidence from a tiny home salon. Inspired by that legacy, Maria trained at top cosmetology schools in San Diego before returning home to open Style's & Smiles in 2012, planting her flag on N Imperial Ave and never looking back.
Over the past twelve years, Maria and her hand-picked team of licensed cosmetologists and estheticians have built a reputation as the Imperial Valley's go-to beauty destination. Every stylist on the floor holds a California state cosmetology license and completes continuing education every year, keeping their skills sharp and their techniques current. We've served brides on their wedding mornings, teenagers heading to prom, and working professionals who simply need to feel polished and put-together before a big meeting.
At Style's & Smiles, we believe beauty is personal. We take time during every consultation to listen -- really listen -- to what you want and what'll work best for your hair type, skin tone, and daily routine. No cookie-cutter services, no rushing you out the door. Just genuine, thoughtful care from people who love what they do and love this community. When you leave our chair, we want you smiling so wide that everyone around you notices.
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Satisfaction Guarantee
Every stylist and esthetician at Style's & Smiles holds an active California cosmetology license and participates in ongoing education -- so you always get skills that are current, safe, and top-tier.
We're not a franchise -- we're a locally owned El Centro business that gives back to the community that raised us. When you book with us, you're supporting a family business, not a corporate chain.
No two clients are alike, so we start every appointment with an honest conversation about your goals, your lifestyle, and your hair or skin history. The result? Services that are tailored to you, every single time.
Your happiness is our bottom line. If something isn't exactly right after your service, just let us know within 72 hours and we'll make it right -- no questions asked, no extra charge.
No voicemails, no runarounds. A real person picks up and gets you scheduled — same day.
Licensed · Insured · California State Board Certified